Whether you are still wondering what Voice-enabled Ads are or how “conversational marketing” can be a game-changer for your company, the InFOCUS Podcast featuring Andy Whatley, SVP, Global Business Development & Partnerships at Instreamatic Inc., will answer all of your questions and more.
Find out how our cutting-edge technology works, how we bring targeted advertising to a whole new level and how, with Voice-enabled Ads, companies enhance engagement rates and revenue per ad unit.
2020 was the most challenging of years for all of us but it still brought Instreamatic some considerable achievements. Having signed partnerships in different parts of…
Universal Electronics Inc. (UEI) (NASDAQ: UEIC), the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible platform includes an ad exchange for publishers and advertisers to manage, measure and monetize their content with conversational ads, while also providing them an option to use their existing ad tech solutions.
UEI is the leader in the growing global voice-enabled remote controls market with more…
Recent articles from Pandora and AdWeek highlight the success of the first phase of Voice Ad roll out on Pandora. In June 2020 Pandora launched Voice Ads on its platform using Instreamatics Voice Ad ai technology and has been scaling up the new format in the period since while analyzing the impact of voice ads on audience and advertisers. The results are overwhelming positive and herald in a new era for brand marketing.
As we see clicking, tapping, and swiping replaced by speech — the most natural way for us to communicate and one where technology adapts to human behaviour…
Next week is the Voice Tech Innovation Week.
It’s one of the biggest online events covering all things voice.
This event is a great way to learn about recent developments across various voice tech implementations including healthcare, in-car assistants, voice apps, and of course voice marketing.
The Voice Marketing panel starts at 10am PST / 1Opm ET on Wednesday, February 3.
See you there!
Our friends at Creative Agency RAIN published the 2021 Voice Report.
The report presents 9 major trends in voice to watch in 2021. Voice Advertising is #1.
We can only confirm that voice-enabled advertising is one of the top trends not only in the voice space but also in the advertising market.
More media companies are integrating and enabling Voice Ads by Instreamatic, which means that the industry will have a lot more scale.
More brands and ad agencies are testing the technology and returning for more campaigns, which is great for publishers and ad tech providers.
When given the choice, consumers may want to actually talk to your brand, rather than simply see them or hear from them. A new research study with Instreamatic, Pandora, TuneIn, MFour Mobile Research, and Mindshare USA shows the strength of voice-enabled advertising to reach consumers.
In the study, voice-enabled ads, both short-form and long-form, scored higher with participants across metrics such as consumer persuasion and brand recall versus other ad formats including display banner ads, video ads, and audio ads with banners. The results support other scientific research that two-way dialogues are more memorable than single stimuli. 
Earlier this year we announced our partnership with Gaana, India’s largest music streaming app with impressive 150M MAU.
Today, we’re excited to share our first voice ad case study we did with Gaana for Pizza Hut and Xaxis India.
We used daypart targeting to deliver different creatives at lunch time and at dinner time.
Also, Pizza Hut leveraged our exclusive Continuous Dialogue technology which connects multiple ads in a single narrative based on users’ responses. Please click on the links below to listen to creative.
The campaign delivered a voice engagement rate of 2.2%.