In a new CMO article, marketing leaders weigh in on how digital marketing will shift in the new year. Instreamatic CMO Simon Dunlop said market research will benefit from new automation capabilities, especially when compared to more expensive traditional options. “Market research and customer feedback analysis are generally expensive undertakings,” Dunlop said. “But AI has really matured now to the point where a smart approach can gather, faster and more continually, the insights marketing leaders require to hone customer and marketing experiences.”
