Instreamatic

Since debuting Speaky last week, we’ve been working overtime to help the world see this revolutionary voice tool for what it is:

The ultimate many-to-one communication platform.

Speaky is more than just a customer feedback tool. It’s the fastest, easiest way for many people to talk with one brand, celebrity or influencer.

To bring this vision to life, we’re launching a brand new Speaky website. It dives deeper into all the amazing ways this technology enhances the consumer-brand experience.

Here’s a video to highlight just one use case where Speaky transforms customer communication for the better:

More good news: Speaky is now live on Instagram! Click the link to follow us.

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Now is the time for brands to start leveraging interactive voice marketing.

In a recent MarTech Series article, Instreamatic CEO Stas Tushinskiy offers best practices as businesses begin navigating the unique medium of voice.

His first tip: leave robotic voices in the past.

“Brands now have the opportunity to infuse rich personality and achieve voices with an authenticity all their own,” Tushinskiy said. “For those that do so, the prize is higher engagement and deeper brand loyalty.”

Many might not consider the context of a voice experience — is the consumer scrolling on their phone? Listening to a podcast? According to Tushinskiy, this context can make or break the interaction’s success.

“Customers will hold a higher appreciation for brand experiences that genuinely appreciate their own circumstances,” he said.

Read the rest of the guidelines here.

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