Audio Innovation Forum is all about the latest innovations in audio advertising and how to drive better engagement and results for brands and advertisers.
This online event will feature a range of case studies and brand new consumer research as well as vivid discussions on how a user-centric focus drives better engagement and results for brands and advertisers.
Looking for the best in the industry of creating smart, engaging, interactive, and dynamic audio ads, we partnered with Jim and Dan Price, founders of Oink Ink Radio and Price Brothers.
Simon Dunlop, CMO at Instreamatic says, “In approaching the creative for this innovative new audio advertising format, Price Brothers was able to quickly grasp its storytelling power and deliver outstanding ideas and production for us and really bring the format to life.”
Together Instreamatic and Price Brothers were able to develop ad campaigns that not only answered brands increasing interest in Voice Ads but also corresponded with the growing tendency in consumers' behavior to engage with devices via voice.
📑 According to the research conducted by PwC, to make advertising more enticing, consumers agree they would be open to listening to ads if:
Guess what? Voice Ads tick all the boxes!
Not only do voice ads allow consumers to actively engage in a conversation with a brand, but they also allow brands to deliver more relevant content to consumers depending on the previous interactions. And if consumers don’t feel like speaking to an ad, they can just say “I’m not interested” and return to listening to audio content.
As part of the Mutual Loyalty Program campaign PEDIGREE reached out to music streaming listeners with two formats: Voice Advertising and Audio+ with a delayed companion banner.
Objectives of the campaign were the following:
Some of the topics we discussed:
- How digital audio has evolved over the recent years and what does it mean for advertisers
- How voice-enabled ads help to build data-driven campaigns and measure them in a way that befits consumer behavior
- How brands can use podcast advertising effectively
Here’s a podcast that you absolutely must listen to!
This engaging conversation between🤘 Adrian Knoll, host of Ad to the Bone | The Podcast, and Stas Tushinskiy, CEO and Co-founder of Instreamatic, is full of insights into how the digital audio ad industry is evolving and how voice tech is driving this transformation! 🎙
Listen to it on your favorite platform:
“The nascent technology of interactive voice dialogues between brand and consumer offers (truly) unprecedented opportunities for brands to invoke emotion as a new means of engagement and persuasion”, says Stas Tushinkiy in the latest article.
Read more about the potential of dialogue ads to foster an emotional connection between brands and consumers here: Can new digital dialogues give mobile marketers a more persuasive voice?
Some of the world’s biggest brands are already using voice ads technology to engage in a meaningful conversation with their consumers and run significantly more effective ad campaigns.
Using an AI-powered advertising platform created by Instreamatic, Mercedes ran a voice ad campaign to promote their GLE Coupe launch.
Mercedes engaged users in a spoken conversation with the brand.
The first ad offered listeners to experience the power of the new Mercedes GLE Coupe.
Those who responded positively were redirected to the landing page. Users who did not express any interest received a follow-on ad with a different target action (e.g…
“There’s a great opportunity for media and entertainment as companies adopt voice as a strategic element in marketing to support the natural growth of awareness and demand”, says 🤖Brandon Kaplan, CEO of voice-first agency Skilled Creative.
Learn more about what results voice-powered campaigns can bring here!