We are so excited to announce that Pizza Hut India & Gaana won SMARTIES X award for Pizza Hut India Voice Ads campaign (India — Mobile Audio / Voice category)!
SMARTIES X is the world’s first marketing award recognizing innovation. It is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and technology providers.
Sephora, a multi-national chain of personal care and beauty products, is considered to be one of the top companies technological innovators.
Sephora’s commitment towards digital has set a perfect example for other brands looking to transform their business through technology, and create and capture value. Sephora Assistant (AI chatbot that…
With Voice Ads listeners are given the opportunity to choose whether to engage with an ad or not. That is exactly why voice ads are considered less intrusive than an average banner ad.
They are also more effective. The average click-through rate for digital ads tends to hover between 1 and 3%. With interactive voice ads powered by Instreamatic, the corresponding metric — the say-through rate — can average at the rate of 12%, with some ads soaring to nearly 20%.
Audio Innovation Forum is all about the latest innovations in audio advertising and how to drive better engagement and results for brands and advertisers.
This online event will feature a range of case studies and brand new consumer research as well as vivid discussions on how a user-centric focus drives better engagement and results for brands and advertisers.
Looking for the best in the industry of creating smart, engaging, interactive, and dynamic audio ads, we partnered with Jim and Dan Price, founders of Oink Ink Radio and Price Brothers.
Simon Dunlop, CMO at Instreamatic says, “In approaching the creative for this innovative new audio advertising format, Price Brothers was able to quickly grasp its storytelling power and deliver outstanding ideas and production for us and really bring the format to life.”
Together Instreamatic and Price Brothers were able to develop ad campaigns that not only answered brands increasing interest in Voice Ads but also corresponded with the growing tendency in consumers' behavior to engage with devices via voice.
📑 According to the research conducted by PwC, to make advertising more enticing, consumers agree they would be open to listening to ads if:
Guess what? Voice Ads tick all the boxes!
Not only do voice ads allow consumers to actively engage in a conversation with a brand, but they also allow brands to deliver more relevant content to consumers depending on the previous interactions. And if consumers don’t feel like speaking to an ad, they can just say “I’m not interested” and return to listening to audio content.
As part of the Mutual Loyalty Program campaign PEDIGREE reached out to music streaming listeners with two formats: Voice Advertising and Audio+ with a delayed companion banner.
Objectives of the campaign were the following:
Some of the topics we discussed:
- How digital audio has evolved over the recent years and what does it mean for advertisers
- How voice-enabled ads help to build data-driven campaigns and measure them in a way that befits consumer behavior
- How brands can use podcast advertising effectively
Here’s a podcast that you absolutely must listen to!
This engaging conversation between🤘 Adrian Knoll, host of Ad to the Bone | The Podcast, and Stas Tushinskiy, CEO and Co-founder of Instreamatic, is full of insights into how the digital audio ad industry is evolving and how voice tech is driving this transformation! 🎙
Listen to it on your favorite platform: