On a special edition of Carat’s podcast, The Human Element, Instreamatic CEO Stas Tushinskiy shares how AI can lessen the load of mundane work. “I’m excited that AI can increase productivity,” Tushinskiy said. “What that means is people will spend less time doing boring, repetitive tasks and they can do…

We’re thrilled to introduce Contextual Audio Ads: our new product that leverages Voice AI to optimize media buying with unlimited audio creatives that target a user’s context. With this groundbreaking technology, you can automatically generate an unlimited number of audio ads to mention a user’s city, local offers, content type…

In a recent Forbes article, InfoCepts CEO Shashank Garg writes that businesses must invest in understanding customer data to improve CX. Simply identifying customers and buying patterns is not enough, however. According to Garg, the typical CRM systems used to track these metrics have severe limitations: they don’t record the…

In a new CMO article, marketing leaders weigh in on how digital marketing will shift in the new year. Instreamatic CMO Simon Dunlop said market research will benefit from new automation capabilities, especially when compared to more expensive traditional options. “Market research and customer feedback analysis are generally expensive undertakings,”…

Instreamatic CEO Stas Tushinskiy and Cerence Director of Product Management Johan Wouters announced an upcoming partnership to bring interactive voice marketing to cars at the 2022 VOICE Summit. According to Tushinskiy, this new offering will be “the next big thing in in-car advertising since the invention of the radio.” The…

Background Before Market Instinct, a food delivery company manually analyzed all call center transcripts. Upon examining the data from the call centers, the company couldn’t gather more information than key topics and sentiment analysis. This process failed to provide the company with an understanding of how key topics and sentiments correlated…

Background One of the top music streaming apps needed a comprehensive solution that would allow it to stay on top of market trends, analyze customer feedback and learn how it correlates with other available business metrics. The team also wanted to understand how customer feedback varies between platforms (iOS or Android). …

Can brands talk to you via voice assistant while respecting data privacy? They live in your house, in your car, in your phone. They know your deepest desires. And they often speak unprompted…www.marketingbrew.com It’s no secret that voice technology is exploding right now. In fact, 62% of Americans over age 18 use voice assistants, and the number grows every day. But brands that engage with consumers via voice are addressing concerns about tracking and privacy, as even a brief voice recording can reveal…

The Edge of Texas Steakhouse & Saloon always relied on social media and review sites to hear from customers — until they found something even better. Owner Lupe Acosta recently implemented Speaky, the audio message platform, to connect with customers more directly. Powered by AI technology, it allows customers to…