How Brands Can Use Voice-Enabled Ads to Enhance Their Message
1 min readJun 7, 2019
Creative agency RAIN published a great overview of all the opportunities in voice marketing that are available to brands.
“According to recent reports, users respond more positively towards voice-enabled ads than others. Adobe has found that 38% of consumers that have come across voice ads have found them to be less intrusive than traditional ads (TV, print, online, and social media) and 39% believe the ads are more engaging. A limited study from Instreamatic.ai, the partner behind Pandora’s voice ad program, found that voice ads were 10x more effective than others it ran through an online radio streaming service.”
