Did you know that personalizing audio ads by location can drive engagement? A new report from Audacy, Inc. advises marketers to consider adding context such as “Hey Boston!” to help the ad’s message resonate with listeners.
The Spot: Dissecting High Performance Audio Ads.
Studies by Nielsen and other research firms have shown ad creative to be one of the most important factors for…
With Instreamatic, you can modify an ad’s voiceover to include such context — like location, time of day, weather, or anything else. Our fully automated Contextual Ads solution can help boost engagement and ROAS today.