Giving Consumers a Voice: How Brands Can Drive Engagement with Verbal Conversations
Instreamatic co-founder and CEO Stas Tushinskiy sat down with Beet.TV to discuss how voice-enabling consumer interactions can drive engagement.
“Consumer behavior has shifted to voice, and everywhere we look, we see a lot of evidence and we see how far the voice-tech adoption has gone,” Tushinskiy said. “People do prefer to talk to a device when they can, and the volume of audio messages is rapidly growing.”
From interactive audio ads to spoken feedback channels, voice technology can make interactions faster, easier and more meaningful.
The element of voice also gives marketers a unique opportunity to open a two-way dialogue with their audience.
“Speaking is the most human expression, so we think there’s a lot of value that brands can create and enjoy from having verbal, spoken conversations with their potential and existing customers,” Tushinskiy said.
