Instreamatic Partners with Federated Media to Bring Voice Dialogue Ads to Wider Radio Audience
Advertisers across Federated Media’s apps can now leverage immersive, fully-measurable voice dialogue ad experiences
SAN FRANCISCO, February 19, 2019 — Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Federated Media, a privately held American company that owns and operates 12 radio stations based in north central Indiana, today announced a partnership that makes Instreamatic’s voice dialogue technology immediately available to advertisers across Federated Media’s ecosystem of audio content. As part of this partnership, Federated Media will also leverage Instreamatic’s voice ad exchange and programmatic network.
Instreamatic provides a unique and exceptional value to brand advertisers through its continuous dialogue communications capabilities, giving brands the power to conduct ongoing conversations that span not just multiple ads, but across channels and audio publishers as well. Advertisers can re-engage listeners and present fresh ad content tailored to the full history of each listener’s engagements (and their responses to each ad within a campaign). Instreamatic advanced voice AI and deep learning mechanisms provide the dialogue ad content, performs analysis on listener responses, and then leverages that analysis to iterate and improve the platform’s understanding of listener intent. This allows advertisers to build brand relationships, while optimizing each touchpoint with potential customers.
Federated Media, an American radio broadcaster, owns and operates 12 radio stations — each with its own portfolio of digital marketing opportunities. With this partnership, advertisers are now able to reach listeners who use Federated Media’s apps and streaming audio content with engaging and fully-measurable voice dialogue ad experiences.
Recent case studies from dialogue advertising campaigns involving major brands have proven dialogue advertising capable of delivering brand engagement experiences that listeners find both more meaningful and more memorable when compared with equivalent passive audio ads. Instreamatic’s platform has also proven itself effective in providing dialogue advertising at scale: last year, Pandora, the largest streaming service in the United States, announced first results of voice advertising powered by Instreamatic platform, followed by a partnership announcement with Gaana, India’s largest music streaming platform with more than 125M monthly active users.
“Instreamatic’s voice dialogue advertising is a breakthrough innovation that not only provides great user experience but also solves the measurement challenge that digital audio traditionally had,” said James Derby, Chief Strategy Officer with Federated Media. “We’re excited to be partnering with Instreamatic, and to introduce dialogue advertising experiences across our audio media properties.”
“In Federated Media, we’ve found a great partner that’s now able to monetize its content with highly-engaging voice dialogue advertising,” said Stas Tushinskiy, CEO, Instreamatic. “We’re proud to be partnering with Federated Media, and eager to provide dialogue advertising as a means for brand advertisers and listeners to connect more effectively.”
About Instreamatic
Instreamatic is a voice dialogue marketing platform utilizing voice AI technology. The company provides an end-to-end solution for managing, measuring and monetizing voice-enabled advertising including a programmatic Ad Exchange for assisting clients with advertising sales. Founded in 2016 with services focused on digital audio and ad sales, the company shifted its focus to establishing the first voice-enabled end-to-end solution for digital audio publishers and marketers. The company is headquartered in San Francisco.
About Federated Media
Federated Media is a privately held American company that owns and operates 12 radio stations based in northern Indiana and southern Michigan. Learn more about Federated Media, at www.federatedmedia.com
