Today, we launched Contextual CTV Ads, a product for connected TV that generates multiple audio variations for the same creative.
The visuals stay the same, but we use AI to swap in different details for the voiceover — such as naming the specific streaming service and/or TV show a viewer is watching or mentioning specific promo codes, products or deals at certain store locations.
This Audio Startup Is Using AI To Generate 'Contextual CTV Ads' | AdExchanger
Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing…
This means you can produce thousands of personalized versions of the same CTV ad in minutes.
With this offering, businesses can cut creative production costs and time by 100X.
To learn more about Contextual CTV Ads, visit our website.