Pandora launches interactive voice ads
Pandora announces first brands to pilot interactive voice-enabled advertising on Pandora leveraging Instreamatic technology
The company believes these types of ads will be more meaningful as they force listeners to pay attention. For the brand advertisers, voice ads offer a way to more directly measure how many people an ad reached — something that’s not possible with traditional audio ads, which by their nature aren’t clickable.
Read the announcement on TechCrunch
Pandora is now testing Interactive Voice Ad functionality with some of today’s most innovative audio brands: Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast, and Nestle. This execution represents a first-of-its-kind approach to voice-enabled audio within a music streaming service.
Listen to voice-enabled ad examples on Pandora for Brands website.
Instreamatic is a Voice Marketing Infrastructure for Brands — enabling scalable AI-driven voice conversations between Brands and consumers for the first time.
To learn more reach out to us at go@instreamatic.com
