Pizza Hut & Xaxis India Case Study

Instreamatic
1 min readOct 1, 2020

Earlier this year we announced our partnership with Gaana, India’s largest music streaming app with impressive 150M MAU.

Today, we’re excited to share our first voice ad case study we did with Gaana for Pizza Hut and Xaxis India.

We used daypart targeting to deliver different creatives at lunch time and at dinner time.

Also, Pizza Hut leveraged our exclusive Continuous Dialogue technology which connects multiple ads in a single narrative based on users’ responses. Please click on the links below to listen to creative.

First Dialogue Day Time

First Dialogue Dinner Time

Second Dialogue Day Time with those who were initially interested

Second Dialogue Dinner Time with those who were initially interested

Second Dialogue with those who were not interested

The campaign delivered a voice engagement rate of 2.2%.

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Instreamatic

Instreamatic redefines the advertising landscape, harnessing AI to transform the creation, delivery, and optimization of contextual video and audio ads.