Earlier this year we announced our partnership with Gaana, India’s largest music streaming app with impressive 150M MAU.
Today, we’re excited to share our first voice ad case study we did with Gaana for Pizza Hut and Xaxis India.
We used daypart targeting to deliver different creatives at lunch time and at dinner time.
Also, Pizza Hut leveraged our exclusive Continuous Dialogue technology which connects multiple ads in a single narrative based on users’ responses. Please click on the links below to listen to creative.
The campaign delivered a voice engagement rate of 2.2%.