Speaky Reveals Apartment Residents’ Opinions on Proposed Price Increase
What if you could learn how an audience feels about a topic in just 24 hours?
IREO Uptown, a condo complex in Gurgaon, India, recently used Speaky to ask residents’ thoughts on a proposed hike of its annual club membership fee. This is what residents pay to access the club’s restaurant, gym, auditorium and other facilities.
It was a huge success — by the next day, about 20% of residents responded.
Here’s how IREO Uptown achieved such a high engagement rate with Speaky and how you can do the same.
IREO Uptown Case Study Results
IREO Uptown management posted a Speaky link on WhatsApp, where about 90% of the 570 families living in the complex were active.
The Speaky page asked whether residents agreed with the proposed raise in club membership fees, and why.
In 24 hours, 96 people submitted a Speaky. These were the results:
- 95% disagreed with the price increase
- 3% agreed with the price increase
- 2% were neutral
IREO Uptown management didn’t just learn how people voted — Speaky also revealed why so many residents opposed the hike.
This campaign provided management with ideas directly from residents how to improve club services to justify a future price increase.
“We have found Speaky to be a very convenient and user-friendly tool to capture resident feedback on issues that are critical to them. We used the platform extensively to capture feedback for one specific use case related to club subscription charges. In the end, users found Speaky very easy to use and to communicate their thoughts and feelings.”
- Atul Bansal, President RWA of IREO Uptown Condominium
If Speaky collected such valuable information from IREO Uptown’s residents in just 24 hours with one WhatsApp link, just imagine what larger campaigns could accomplish.
Speaky can drastically boosts engagement with an audience and collect valuable insights on any given topic.