TechCrunch: Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa
TechCrunch published Instreamatic story, which covers our history and our vision to improve the ad experience for everyone by allowing people to respond to advertising via voice.
From the story:
Instead of an audio ad playing to a listener as a one-way communication (like every TV and radio ad before it), brands can now reach and engage with consumers by having voice-interactive conversations. Brands using Instreamatic can also continue conversations with consumers across channels and audio publishers — so fresh ad content is tailored to the full history of each listener’s past engagements and responses.
An advantage of the platform is that people can use their voice to set their advertising preferences. So, when a person says “I don’t want to hear about it ever again,” brands can optimize their marketing strategy either by stopping all remarketing campaigns across all digital media channels targeted to that person, or by optimizing the communication strategy to offer something else instead of the product that was rejected. If the listener expressed interest or no interest, Instreamatic would know that and tailor future ads to match past engagement — providing a continuous dialogue with the user.
Read the full story on TechCrunch
