The Challenges of Monetizing Speech Applications

Speech Technology Magazine published a great article on monetization opportunities in the era of voice.

Speech-enabled applications can be successfully monetized in three different ways, says Stas Tushinskiy, CEO of Instreamatic, a company that provides software to manage, measure, and monetize voice-enabled audio advertising. “The first is a straight purchase, the second is a subscription basis, and the third is through selling ads.”

“You need to engage in a way that is relevant,” Tushinskiy adds. But while the base of the message may be the same, the ads have to vary as well. “People don’t want to be bombarded with the same ad over and over again.”

Read the full article