The Problem With Audio Content
1 min readOct 8, 2019
CMS Wire published a great article on audio advertising.
“Due to its passiveness, the traditional method of audio advertising — spots which may run alongside content on radio, streaming audio, podcasts, or even smart speaker devices — has always faced an outsized challenge when it comes to measuring the impact of ad campaigns,” explained Stas Tushinskiy, CEO of Instreamatic. You can track listeners, gather feedback and utilize other metrics, but the essential KPIs like impressions and conversions are not easy to track.
