Voice Ads to Answer Consumers’ Demands

📑 According to the research conducted by PwC, to make advertising more enticing, consumers agree they would be open to listening to ads if:

• Ads are personalized by comments/questions previously spoken — 73%
• They can interact with the ad by speaking to it — 70%
• They can say “skip” if they don’t like an ad — 88%

Guess what? Voice Ads tick all the boxes!

Not only do voice ads allow consumers to actively engage in a conversation with a brand, but they also allow brands to deliver more relevant content to consumers depending on the previous interactions. And if consumers don’t feel like speaking to an ad, they can just say “I’m not interested” and return to listening to audio content.

Read the research here!