Why Brands Should Develop a Literal Voice to Deliver Meaningful Customer Interactions
Voice technologies that brands use to interact with customers are on the verge of a revolution.
Smart speakers and voice platforms such as Alexa, Siri and Google Assistant are a staple in homes across the country. More than 41% of U.S. adults use voice search daily.
But as brands look to expand voice communication, they must step away from relying on major established platforms. Here are some reasons why:
- Customers may be confused when a brand voice sounds like Siri or Alexa
- Brand communication is limited by external guidelines
- Brands lack direct control over first-party data
Most importantly, brands are unable to properly customize voice experiences for each individual customer.
That’s why it’s time for brands to build and control voice infrastructure of their own and deliver customer experiences directly across their own platforms.
It’s called Voice 2.0 — a new age where customers and brands become conversation partners to better understand each other. Brands can make powerful personalized content with higher accuracy. Likewise, customers can communicate feedback and advice easily to brands.
Read the full Talk CMO article about the new Voice 2.0 era here.
